The Coast to Coast is a test of endurance, resilience, and the spirit of adventure—values that align perfectly with Sidekick Soda. To celebrate our sponsorship of this legendary event, we’ve teamed up with Wanaka local and mountain biking legend Sam Shaw to create an exclusive Sidekick Soda x Coast to Coast Support Crew merch line.
Printed on Pressio Core singlets (mens & womens), these high-performance, sustainable singlets are made for athletes, adventurers, and supporters who embody the Coast to Coast mindset. Even better—you can get yours printed at the Pressio Wanaka pop-up store, making it a truly local, high-performance, and eco-conscious piece of gear.
🏆 The Athlete Behind the Design: Sam Shaw
If you ride bikes in New Zealand, you’ve probably heard of Sam Shaw—the mullet-laden mountain aficionado who’s made a name for himself across Enduro, Downhill, XC, and even Road Racing.
Sam has competed in major bike events across New Zealand and internationally, proving his versatility across disciplines. Supported by MAAP, Maxxis and DT Swiss, Sam balances his life between sending it on two wheels by day and being a native bird enthusiast by night.
This summer, he’s been racing all over NZ, but he took the time to collaborate with Sidekick Soda to create a unique, event-ready design for our Coast to Coast merch.
👕 The Merch: Performance, Sustainability & Local Printing
We didn’t just want to slap a logo on a T-shirt—we wanted merch that athletes would actually wear and use. That’s why we’ve chosen Pressio Core singlets, which bring together:
✅ High-performance fabric – Designed for movement, training, and adventure
✅ Sustainable production – Made with recycled materials and earth-friendly dyes
✅ Local printing at Pressio Wanaka – No mass production, no waste—just high-quality, custom-printed merch when you want it
This isn’t just a souvenir—it’s a piece of gear made for endurance athletes, inspired by adventure, and designed in collaboration with a true Kiwi rider.
🌍 The Pressio Difference: Sustainability Meets Performance
Pressio isn’t just another sportswear brand—it’s a revolution in sustainable performance apparel.
Co-founded by Jamie Hunt, one of the visionaries behind 2XU, Pressio exists to eliminate the compromise between high performance and sustainability. Every garment they create is backed by:
✅ Biodegradable yarns & sustainable fabrics
✅ Earth-conscious dyes & third-party certifications
✅ A mission to prove that performance and sustainability are not at odds
And leading Pressio New Zealand is none other than Jo Lawn, one of New Zealand’s most accomplished Ironman triathletes.
🔥 Jo Lawn: Ironman Legend & Pressio NZ Leader
Joanna Lawn is a name that commands respect in the world of endurance sports. Originally a competitive cyclist, Jo transitioned into triathlon and went on to dominate Ironman New Zealand, winning the title every year from 2003 to 2008 and again in 2010.
Now, as the leader of Pressio New Zealand, Jo continues to champion high-performance endurance gear that doesn’t compromise on sustainability. With her deep understanding of what athletes need, she ensures that Pressio delivers elite-level apparel that’s eco-friendly and race-ready.
When you wear a Pressio Core singlet printed at the Wanaka pop-up store, you’re not just repping Sidekick Soda & Coast to Coast—you’re supporting a sustainability-driven revolution in sportswear.
🛒 How to Get Yours
🏔️ Where? Our website of course!
📅 When? Available until the 20th of February
🎨 Why? Because supporting a NZ endurance event with NZ-designed, locally printed gear just makes sense
🚀 Join the Sidekick Soda Crew
Whether you’re racing Coast to Coast, cheering from the sidelines, or just love epic adventures, this exclusive merch drop is for you. With Sam Shaw’s unique design, sustainable Pressio Core singlets, and a limited-time print run, these singlets are set to become a collector’s item for endurance and adventure enthusiasts.
💥 Get yours at Pressio Wanaka and rep the Sidekick Soda x Coast to Coast crew in style!
